ClickZ Haircare Newsletter - 09.12.2024

PLUS: Blake Lively launches Blake Brown Beauty, her new haircare line!

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ClickZ
September 12, 2024 • Estimated Reading Time: 7 minutes

Specialty Bites 🍪

New York Fashion Week (NYFW) is a whirlwind of style, and this season's street style haircuts are no exception. The city's fashionistas have once again proven that they can turn heads with their impeccable taste. From long bobs to '90s layers, the streets were a runway of enviable hair trends. It's like the city itself decided to get a fresh cut and show off.

Let's talk about the long bob, or "lob" as the cool kids call it. This haircut is the epitome of chic, effortlessly blending sophistication with a touch of rebellion. It's the kind of style that says, "I woke up like this," but you know it took some serious effort. And those '90s layers? They're back with a vengeance, making us all nostalgic for a time when grunge was king and hair had attitude.

But it's not just about the cuts; it's about the vibe. These haircuts are more than just styles—they're statements. They scream confidence, individuality, and a bit of "I don't care what you think." It's the perfect blend of high fashion and street smarts, proving once again that New York is the ultimate trendsetter.

So, if you're looking for some hair inspiration, look no further than the streets of NYFW. Just be prepared to turn some heads and maybe even start a trend or two. After all, in the city that never sleeps, your hair shouldn't either.

Blake Lively has launched Blake Brown Beauty, a new haircare line inspired by her iconic hair. The brand features an eight-piece lineup, including shampoos, masks, and styling creams, but notably excludes conditioners. Lively emphasizes affordability, sustainability, and high-end performance, aiming to revolutionize haircare routines.

Ari Lennox has partnered with KISS Colors & Care to promote textured hair care products. The collaboration emphasizes representation and diversity in beauty, celebrating natural beauty and self-expression. KISS Colors & Care offers products like Edge Fixer Extreme Hold Gel and Edge Fixer Wax Stick, catering to the needs of textured hair.

Digital creator @tanita.dee explores the evolution of Black hair care, from traditional African practices to modern innovations. She highlights the resilience and creativity of Black women, detailing historical methods and the rise of Black-owned brands. Her video celebrates the cultural significance and triumph of Black hair care.

Sola Salons returned to New York Fashion Week as the official hair sponsor for alice + olivia's SS25 presentation. Twenty-seven independent beauty professionals collaborated with lead stylist Matthew Curtis to create unique hairstyles. This partnership underscores Sola Salons' commitment to empowering beauty professionals through education and opportunities.

Area's Spring/Summer 2025 show featured gravity-defying hairstyles, celebrating the brand's rebellious spirit. Models sported the "Electric Pixie" and "Slept-in Slick Back" looks, reflecting punk influences. Celebrity hairstylist Mustafa Yanaz used Tresemm products to achieve these styles, complemented by dramatic makeup from MAC, embodying a high-fashion, punk aesthetic.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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