ClickZ Haircare Newsletter - 08.14.2024

Discover Retail Innovations, New Partnerships, and Market Insights

Author

ClickZ
August 16, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Dyson is revolutionizing the beauty industry with the launch of its first wet line styling products and a connected hair tool. The Dyson Chitosan formulations range, featuring the Pre-Style Cream and Post-Style Serum, introduces chitosan derived from oyster mushrooms, promising flexible, all-day hold with natural movement and shine. This marks Dyson's entry into ingredient research, showcasing their commitment to innovation. The Pre-Style Cream primes and conditions hair, while the Post-Style Serum locks in styles with hydration and protection against humidity. Both products are designed to work seamlessly with Dyson's hair tools, offering tailored solutions for different hair types.

In addition, Dyson unveils the Airwrap i.d. multi-styler and dryer, its first connected beauty device. This advanced tool integrates Bluetooth technology for a personalized styling experience, featuring i.d. curl, which automates the curling process based on user profile data. The Airwrap i.d. offers 19 attachments, including new additions like the Conical Barrel and WaveCurl Diffuser, ensuring versatility for all hair types without heat damage. Intelligent heat control maintains temperatures below 302F, preserving hair health and shine.

Dyson's foray into ingredient science and advanced styling technology underscores its dedication to innovation and sustainability. The Chitosan range and Airwrap i.d. multi-styler will be available in August 2024, reflecting Dyson's ongoing commitment to enhancing performance and user experience in the beauty sector.

Dreame Technology partners with Miss Grand USA 2024, launching the Dreame Pocket High-Speed Hair Dryer. Contestants will showcase hairstyling skills in a competition, with the winner receiving a cash prize and photoshoot. The event, featuring Maxim Magazine and Miami Swim Week, highlights Dreame's innovative hair care products.

Blo Blow Dry Bar opens in Mt. Juliet on August 23, offering five signature hair styles, makeup services, and a founder's rate for memberships. Owner Trupti Patel, inspired by her own customer experience, aims to create an inclusive, empowering beauty space. Special discounted blowouts available until September 22.

Aeterna, an Italian haircare line founded by Stefano and Guido Spacagna, has launched in the U.S. The line features natural ingredients like linseed and almond oils. Available online and at their Miami salon, Aeterna aims to bring luxurious, high-quality Italian haircare to American consumers. Expansion plans are underway.

Batiste held a vibrant pop-up event in Soho, London, targeting festival goers with Instagram-worthy photo ops, a DJ, and a hair station. Samples of Batiste products were distributed. The brand aims to associate itself with festivals, empowering consumers. Another event is scheduled in Leeds, August 16-17.

Industry Appetisers 🥨

The global orange essential oil market is set to grow at a 6.24% CAGR by 2030, driven by rising demand in aromatherapy, cosmetics, and wellness sectors. Key players like Florihana and Plant Therapy are investing in R&D and sustainable production, despite challenges from synthetic substitutes. 

Performance Platters 🍽️

Gen Z is increasingly using Pinterest for shopping inspiration, making it a crucial platform for brands targeting this demographic. Pinterest's user base is growing, with Gen Z being the fastest-growing segment. Brands like American Freight and Bis are leveraging Pinterest's features to boost engagement and sales, seeing significant organic growth.

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